Mar 18 2007
New Twist on the Shopping Bag
I was exploring who had viewed my site on MyBlogLog.com last night and ran across this entry while “visitor surfing”. The “in-your-face” nature of the images was what first caught my eye, but then I realized that there was someone more important or at least interesting about these images. Someone has innovated on the shopping bag. Here are a couple of the images:
Whether you want to call this an innovation or just a good example of marketing (advertising on shopping bags is not new) is up to you. Either way it is a great example of someone taking a shopping bag to another level in potential impact. If you can do this with the shopping bag, something that each one of us has probably touched thousands of times in our lives, then you can probably do this in your own field.
Another interesting part of the images is that they are possible because of the well known functional interface that we all have agreed on for shopping bags. In the first 2 images the advertiser makes use of the fact that he can count on people using the handle thus enabling his design to work. Although the 3rd image may be strictly accidental, the same could be said for a shopping bag with long strap intended to be slung over the shoulder. These images also shows that the most common items are sometimes difficult to improve on because we have all standardized on their use. We all look and use shopping bags all the time just accepting the use interface, life expectancy, disposability, limitations, and level of usefulness.
- What is a common product, service, or method that use everyday that could be improved?
- What functional interface in your product, service, or method can be used to bring new/improved value?
- Where can clever or shock advertising be used effectively to sell your product?
(original images from max.blog.az)
