Mar 22 2007
Hugh MacCleod on blogs
Hugh MacLeod over at gapingvoid (of the cartoon fame) has a great summary of a talk he gave recently. For anyone in business this is a must read. It is the best synopsis I have seen on why you want to have strategy around the use of blogs in business.
Some great quotes from the article:
“To me, The Cluetrain is the most important book about the internet ever written. Why? Because it was the first book that talked about the internet the way it REALLY is- i.e. people talking- as opposed to the way business and the media pretend it is- i.e. people buying.”
“If corporate blogs work, it’s because they help humanify the company”
“Blogging is not about reaching a mass audience. Blogging is not about creating yet another sales channel. Blogging is about allowing “The Smarter Conversation” to happen.”
”Blogs allow you to cheaply and quickly begin a smarter conversation. And once you get it going, that conversation starts bleeding out into all other areas of your business- including advertising, PR and corporate communications.”
There is much more in the link and it is worth the few minutes it takes to read. Seth refers to this article as a great take “humanification” and “being small”. That state of acting like a small, nimble company that is in-tune and aligned with its customers because they only have a few and they make or break you. You can’t treat them as a transaction.
