Apr 15 2007
Ideation: List Combination
I just made a post recently about Glowing Bacteria and how it is a good example of “convergence problem solving”. Basically where you are leveraging advances in adjacent fields with your core piece or expertise of technology to really do something beyond the scope of any of the individual pieces you are combing.
I think this advancement is a great example for a creavity excercise I call “List Combination”. This is a great example of convergence for one application. Where else can I use this same solution to make money in another application or field? (Something we all wish we could do more of?)
It basically works like this. In this case I have a new technology which might turn out to have a short list of useful attibutes (lets us use 3, while this technique works well with less 3 or 4, you’ll see why later, any more you can’t get it done).
- It allow you to spread out a liquid or paste
- Detect something you usually can’t see
- Does it quickly in a remote location (with a device you can carry).
S o here is the excercise. Start by making a couple of lists of answers to questions based on your 3 attributes. Be careful and general in your question definition. In my case I would use.
- What can I spread a paste or liquid onto?
- What would I like to detect that I can’t see?
- Where (or in what context) do I need to know something is present?
Now make a list of answers to your questions. Set a target # that you want to work with for each list (example start with 25). It is really important to set a target for the list length, because you have to make it high enough to get out of the context you have already created in your mind. This is really effective if you can get someone to help you that you haven’t told the example technology to yet.
The next step is to build the three possible 2-D matrices where Lists 1-3 are your axis. So cross lists 1/2, 2/3, and 1/3. I do this in Excel . Basically start picking cells at random and decide if the juxtaposition you have created for each X & Y combination makes sense. If so put a X or a green color in the box. For those you don’t like or don’t make sense color them grey or red. Do this for all threee matrices separately. Then take the green squares and list out your combinations or your short lists of only the green cells.
At this point you will have 3 lists of pairs based on your three lists. Now iterate through these combination lists with whatever 3rd axis you didn’t do in teh combination. So these are the three: (If I have 4 attributes, I choose to do only the best 2 combinations I see and combine those, 6 combinations to start with is too many)
- Intersection of List 1 & 2, with List 3
- Intersection of List 2 & 3, with List 1
- Intersection of List 1 & 3, with List 2
Given this activity you should be able to generate 3-5 good adjacent markets or uses for this convergence technology that you can then go and explore in detail. I really like this because of the juxataposition that occurs as you do the list comparisons. Set your lists big enough that you have to get outside your first assumption. And this really works in 2 or 3 man teams. Sometimes those crazy combinations get you very far away from what you were thinking.
Good luck and think about this next time you have to look at the “Where else can I take this Convergence Technology?” type of problem.
If you use this to solve a problem, let me know by dropping me an email or comment.
Disclaimer: I cannot remember seeing an example of this anywhere but can’t be sure that someone else didn’t come up with this method 1st as it seems pretty intuitive.
