Mar 07 2008
Green plus Profits
It you work in a materials business like I do you probably have noted the emergence of eco-friendly or green products pushed in the marketplace. Working in a company that has had a eco-slant for quite some time now it is interesting to see the up-tick in awareness in green/eco. I am still a little cautious of green for green’s sake, but have had an awakening per se recently after listening the Ted Talk below. The talk in question was by John Doerr entitled “Seeking Salvation and profit in greentech”.
John Doerr is quite a legend in the VC community and has helped to fund many startups that are now in the common venacular (Amazon, Netscape, Google, and Compaq for instance) as a partner in Kleiner Perkins Caufield & Byers. His Bio is is here is you are interested in learning more. He goes so far as to say that “going green may be the “biggest economic opportunity of the 21st century.” His theme of the talk centers around the situation that our actions have put us in and that he absolutely thinks that we must correct the problems we have created in the past century with mismanagement of our environment. What is really refreshing in his talk is that he does not think that legislation alone will bring the change needed. He urges that the real solution to our plight is the combination of greentech and business acumen. Greentech that also saves money is the key to widespread adoption. He cites a few early examples of this. Listen to the talk and see what you think. Then analyze in what areas of your business can you create and sell solutions that not only make sense from a financial point of view but also from an environmental point of view?
